In 2022, I attended TBEX Asia in Phuket, Thailand—an event that provided an opportunity to connect with travel professionals from around the world. As a professor and experienced traveler, I found that attending TBEX in Phuket offered both professional development and cultural enrichment.


Why Phuket?
Phuket was an excellent choice for TBEX. Known for its coastal landscapes, historical significance, and cultural richness, the setting was conducive to inspiration and learning. From the moment I arrived, Thailand’s hospitality was evident, and I was eager to engage with both the conference and the region.






Highlights from TBEX Asia
TBEX featured a range of workshops and networking events that provided valuable insights. Sessions on content creation, social media strategy, and partnership development enhanced my understanding of digital storytelling. I also met fellow bloggers, photographers, and influencers, leading to thought-provoking discussions and professional connections.

Memorable Moments in Phuket
Phuket is a destination where history, adventure, and cuisine intersect. During my visit, I explored the island’s past, experienced its culinary diversity, and engaged in outdoor activities that provided a broader perspective of the region.
Exploring Phuket Old Town was a journey through time. The Sino-Portuguese architecture, characterized by intricate designs, reflected the island’s multicultural influences. Street art provided a contemporary contrast to the historical setting. Notable sites included the Peranakan Phuket Museum and the Phuket Thai Hua Museum. The Peranakan Museum highlighted the heritage of the Baba-Nyonya community, which blends Chinese and Malay traditions. At Thai Hua Museum, I examined the history of Chinese immigration and its influence on Phuket’s identity.
For a more active experience, I navigated Phuket’s terrain on an ATV. Traversing jungle paths and muddy trails provided a dynamic way to appreciate the island’s diverse landscapes.
As someone who values bold flavors, I found Phuket’s culinary offerings to be remarkable. A standout meal at Aroon Restaurant in Old Town featured traditional Thai dishes infused with complex spices. Later, I visited BANN 92 Café, a peaceful venue with high-quality coffee and an inviting ambiance.
Phuket demonstrated the seamless integration of history, adventure, and gastronomy. Whether examining its cultural roots, sampling its cuisine, or engaging in outdoor activities, each experience contributed to a deeper understanding of the destination. For those who seek meaningful engagement with a location, Phuket offers a wealth of opportunities.
If you are interested in a destination that blends culture, cuisine, and exploration, Phuket is a worthwhile consideration. It is a place that fosters both personal and professional enrichment.






Unexpected Challenges
Travel often presents unforeseen circumstances. During my time in Phuket, I misplaced my wallet and later encountered severe flooding in the city. Navigating waist-deep water for hours to reach my accommodation was an unanticipated challenge, yet it added to the overall experience and provided valuable lessons in adaptability.
Final Reflections
Attending TBEX 2022 in Phuket reaffirmed the idea that travel extends beyond sightseeing; it is about fostering connections, immersing oneself in different cultures, and sharing knowledge. TBEX was not just a conference but a platform for professional growth and cultural exchange.
For those engaged in the travel industry or content creation, TBEX is an event worth considering. My experience in Phuket enhanced my professional expertise, expanded my network, and reinforced my passion for global exploration. Moving forward, I intend to continue sharing insights that encourage others to explore new perspectives and embrace the world beyond their immediate surroundings.
2 Responses
What stunning pictures and such a cool experience! TBEX really is a great place to connect with like-minded travelers and content creators. Your breakdown is detailed and very helpful!
Hi Cat,
Thank you so much for your kind words! I’m thrilled you enjoyed the pictures and found the breakdown helpful. TBEX truly is an amazing place to connect with fellow travelers and creators. It’s always inspiring to meet others who share the same passion for exploring and storytelling. Hope to see you at a future TBEX event!